The brand story of Estonia
Our brand and storytelling strategy
Come and explore the brand story of Estonia!
A place where the social influencers are centuries old, where attitudes merge a Nordic mindset with medieval mystery, where mother Earth is your nearest neighbour, where the kitchen pantry opens a door to the wild, where with so much to see, there's an extra season for it, where the fast food comes as fast as it grows and where fewer crowds lead you to deeper conversations.
It is not that we normally speak in slogans, but they so effortlessly describe the observations that can be made in Estonia.
Brand Manifesto
From its long summer nights and surprising 5th season, to its distinct blend of Baltic, Nordic, Soviet and Scandi, Estonia is a mystery to many. A unique and timeless place with a many-layered history. Whether here for a weekend or weeks, travel pioneers will always have the time for eye-opening experiences. And inspired by our indipendent spirit, these indipendent minds can explore without limits, trying things at their own tempo.
Slow-paced nature forays through forests that stretch to infinity and around islands counted in thousands. Fast-paced culture fixes, from our ancient choral traditions to our high-tec creative cities. Unhurried food journeys through our nordic flavours or the innovations of our most imaginative chefs.
Our small nation of open minds and open spaces puts time on your side to make connections closer and moments more meaningful.
Visit Estonia. It's about time.
Source: Renee Altrov
For a more detailed version of the messaging, crafted and created by the brand attitude agency Lantern:
Last updated
26.04.2024